The Challenge
LA Groundbreakers runs chauffeured cars for airport runs, corporate travel, weddings, proms, wine tours and hourly hire. People found the website. They just could not book from it.
What was wrong:
- A quote form that could not send - The submit button was disabled and the script behind it was mis-wired. Not one request ever got through.
- No record of demand - With no working form there was no list of who had asked for a car, for what, or when.
The site did not need more visitors first. It needed to stop losing the ones it already had.
The Quote Form
The form sits at the foot of the home page under the line "Tell us where, when, and how many." On a phone, a Call and Quote bar stays at the bottom of the screen, so the form is always one tap away.
It asks for first and last name, phone, email, service type, travel date, pickup time, passengers, pickup location and destination. All ten are required, because a chauffeur cannot price a trip without them. Trip details are optional, and there is a box to agree to text messages.
A hidden honeypot field turns away most spam bots before a request is ever saved.
