Cloudworx is a Cape Town accounting firm doing cloud accounting, fractional CFO work and back-office support for businesses in South Africa and the UK. Their Divi WordPress site looked dated. We rebuilt it as 60 pages, 8 of them landing pages, and tracked every form and call.

The Challenge

Cloudworx sells to two audiences: businesses in South Africa, and UK companies that hand their accounting to a team in South Africa. Their site ran on Divi WordPress and looked its age.

What they needed:

• One site for two markets - A page for UK clients and a page for South African clients, with every service explained in plain terms.
• Pages that match the search - Landing pages written for the exact searches their clients make, like accountant, bookkeeping or Xero accountant.
• Proof of what works - Every form and every call counted, with GA4 and Microsoft Clarity running alongside.

Our Approach

Site first, then the landing pages, then the tracking.

• Phase 1: Rebuild the site
• Phase 2: Build the landing pages
• Phase 3: Track everything

The Landing Page Form

Each landing page puts the offer on the left and the form on the right, and the form stays in view as you scroll. On a phone, a bar at the bottom keeps the call button in reach.

The form asks for name, business name, email, phone, the service they want, monthly turnover and a message. A hidden honeypot field keeps the spam out.

How an Enquiry Reaches Them

The form saves the enquiry, then a branded email goes to the founder and to us from the firm’s own Google Workspace address.

A tap on the phone number is counted too, so calls are never invisible.

Outcome

The site now runs 60 pages: 25 pages and 35 articles, with a page for UK clients and a page for South African clients.

Every form send and every tap on the phone number is counted, so no enquiry goes unseen.