The Challenge
Adelaide Health Group had the team, the rooms and five disciplines. What it did not have was a website. Their domain showed a holding page.
What the site had to do:
- Explain five disciplines at once - Each one needed a clear page of its own, without the home page turning into a list.
- Serve referrers as well as patients - GPs, insurers and employers send work to the clinic, so they needed a page written for them.
- Stay inside the rules - Health advertising rules in Australia allow no testimonials, reviews or outcome claims. The site had to earn trust with plain facts and real photos.
Occupational medicine, the clinic’s flagship, covers fitness-for-work, pre-employment and medicolegal assessments. It needed room of its own.











